What guidelines should ambassadors follow while representing the university online?

Ensuring accuracy in the information shared is crucial for ambassadors representing the university online. When ambassadors share precise and truthful information, they help cultivate trust and confidence in the university’s brand. Accurate representations of events, programs, and policies reflect well on the institution and provide prospective students with the reliable information they need to make informed decisions. This practice not only enhances the university's reputation but also fosters a positive online environment conducive to meaningful engagement with current and potential students.

The other options suggest approaches that could undermine the effectiveness of an ambassador's role. For example, maintaining secrecy about university events would prevent prospective students from being aware of opportunities and activities, which runs counter to the goal of fostering engagement. Staying negative would create a hostile or uninviting atmosphere that could deter students rather than encourage them to learn more about the university. Lastly, avoiding engagement with prospective students contradicts the ambassador's purpose, which is to connect and share valuable insights, thereby supporting students in their decision-making processes.